Why Taste Blind?
Listen to this lesson
Studies have shown that labels, prices and even bottle shapes change what we think we taste. Tasting blind (without knowing what’s in the glass) removes those cues and forces you to trust your senses.
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Sharper senses
You learn to notice details you’d otherwise skip.
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Better memory
Linking sensations to grapes builds a mental library.
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Honest opinions
You judge the wine, not the price tag.
💡 Pro tip
The goal isn’t to be right every time. Even top sommeliers miss. The goal is to make a logical, well-reasoned conclusion.
🧠 Quick check: tap to reveal
🤔 What does tasting blind remove?
Bias from labels, prices and expectations.
🤔 Is the aim to always guess correctly?
No. The aim is a logical, well-reasoned conclusion.
Next up: The deductive tasting grid